Can you afford that?
Behind everything in this world there is a story.
And it is a skill to know how to read each story, because some of them are covered with too much brilliance and not so much truth.
Some stories are inspiring, but others are scarring and usually the second ones are the hardest to be recognized.
Exactly this is the case with the products, made from the skins and body parts of animals – for some people it’s luxury, for others it is the sad reality of the killed animals.
This is the main insight in the communication campaign, which I present you today.
The campaign is developed by ad agency “Euro RSCG”, Warsaw for WWF and the key visuals represent the close-up of animal products and souvenirs on the white background of the human unconcern, while behind the lines of the barcodes is illustrated the hidden reality of the dead animals.
The key message is asking the important question “Can you afford that?”
And here are the key visuals!
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Love, Kameliya
