Rust isn’t an ingredient
This campaign of Mapfre (leading insurance provider), developed by Havas Peru, is raising awareness on the danger of using rusted dishes.
The key visuals represent images of popular dishes like lasagna, turkey and crème brûlée, which look like rusted surfaces, representing the idea that the rusted utensils are not harmless.
The key visuals are upgraded with the respective strong key messages to each of them:
- “Rust isn’t an ingredient your crème brûlée needs.”
- “Rust isn’t an ingredient your lasagna needs.”
- “Rust isn’t an ingredient your turkey needs.”
The sub-headline of the campaign is positioned on all key visuals with its statement: “Using worn-out utensils can be bad for your health. Let’s protect the ones we value.”
And here are the key visuals.
Enjoy!
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