Guerrilla marketing is an advertising strategy that focuses on low-cost marketing tactics, which ones are unconventional and yield maximum results.
Here very important is the knowledge about the human psychology, on which Guerrilla marketing is based and the way people think and react. The goal is not to be everything for the mass market, but to focus on a really specific market and target audience.
And here are some wonderful examples of Guerrilla marketing ads.
Enjoy it!
x KK