Ticket to new worlds | MarkeTHINK zone

Take the trip

I am a big fan of reading!

Real big fan, because reading not only expands knowledges, but also:

improves thinking and focus;
builds vocabulary and communication skills;
reduces stress;
and boosts imagination and creativity.

This is the reason why I always support communication campaigns, which encourage people to read more.

Such communication campaign I present you today.

It’s developed by ad school “West Virginia University” and the main hero are the books represented as different type of bags, filled with knowledges of new worlds.

The key message of this campaign is “Your ticket to new worlds. Take the trip. Read a book.“

It’s visible that the campaign is developed not by a professional communication agency, but by ad school students, but the idea is worthy, despite the visualizations. So don’t be too much critical about the key visuals and enjoy the idea.

Here it is!