AXE
I love bold people, because bold people make history.
It’s the same with the marketing campaigns – I love the bold ones because they don’t accept the cliché and always find a way to inspire you in a remarkable way.
This is the case with the campaign today for AXE Anarchy, developed by BBH London.
The campaign is presenting the funny side of the chaos when boy meets girl – flirtation and attraction are so strong that they turn the situation into “you provide the fire, I’ll provide the sacrifice.” And the explosions are only a second away from the moments, captured on the key visuals
All this wrapped up with the key message “Unleash the chaos.”
And here are the key visuals.
Enjoy!
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
