Wherever life goes
I love marketing communication campaigns, which present the advantages of the products in style, without showing the products at all.
This kind of campaigns visualize something bigger than the features of the product – they show the added value, which this product gives to people’s lives.
Such kind of campaign is the one, which I present you today. It’s developed by ad agency “Akestam Holst/ NoA” for IKEA.
The slogan of the campaign is “Wherever life goes” and the key visuals represent in line with the slogan different everyday situations with their respective solutions.
These solutions are easily provided on time by IKEA with the respective price tag, written right next to the product name on the key visuals.
The campaign shows:
- real life situations;
- real solutions to them;
- clear vision of the added value of the products;
- minimalistic style of the visuals;
- no superlatives, only the truth.
And here are the key visuals.
Enjoy!
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Love, Kameliya
