Pronto Cafe
Do you love coffee?
Especially in the morning it’s a must for many people.
It’s our morning transformation tool and exactly this idea is implemented in the campaign, which I present you today.
It’s developed by ad agency “Young & Rubicam Group” for the coffee brand “Pronto Cafe”.
The main idea of the campaign is that thanks to Pronto Cafe you will not only wake up for life, but you will also go as fast as possible from sleep mode to working mode.
This idea is illustrated by the clothes of the main characters on the key visuals, where the pajamas are in process of transformation into office clothes, while drinking Pronto Cafe.
And here are the key visuals.
Enjoy!
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Love, Kameliya
