The stories behind the products
In Episode 13 of My Podcast on Marketing “MarkeTHINK zone” I present the evolution of Marketing from product oriented to stories oriented.
Nowadays the success of each product depends not mainly on its qualities.
In fact it depends much more on the special relationship the product creates with the respective target consumers.
This is the reason why the stories behind the products play so important role in the marketing communication campaigns.
This and much more you can hear in Episode 8 of my podcast on Marketing “MarkeTHINK zone”.
Enjoy!
Thank you for sharing this virtual place with me!
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
