Choose to get closer
Love is not:
- in the words;
- in the potential someone has;
- in the promises someone makes.
Love is:
- in the real actions;
- and especially in the little gestures.
Based on this idea is the communication campaign today of Ziyaz, developed by ad agency “Mood”.
Even a simple gesture as pulling your chair closer to someone you like is full with positive emotion of caring – it’s talking loud with its gentle language.
And this is exactly what the key visual of the campaign is representing with the key message on it: “A real connection begins when you choose to get closer.“
And here is the key visual.
Enjoy!
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Love, Kameliya
