I always say that Marketing is not just 4 Ps, but a whole alphabetical galaxy, filled with so many stars and planets that it’s impossible to count them.
“In less than a hundred years, we have found a new way to think of ourselves. From sitting at the center of the universe, we now find ourselves orbiting an average-sized sun, which is just one of millions of stars in our own Milky Way galaxy.” (Stephen Hawking)
And today I’ll present you marketing campaigns, which key visuals communicate the brands, relating them with planets, stars and galaxies.
The common thing between these campaigns are:
- the non-standard and eye-catching creative approach;
- the simple, but straight to the point key messages, related with the visualizations and the respective brand identity;
- the idea of exploring new worlds and new experiences.
Enjoy!
Nescafe communication campaign
The campaign is titled “Nescafe – A coffee from another world (Un cafe de otro planeta) and it’s created by” Brother Ad School”.
Chupa Chups communication campaign
The campaign is titled “Off to new GaLickSies with Chupa Chups” and it’s created by ad agency “Serviceplan”.
McDonald’s communication campaign
Key message: “Open all night. Every night“.
The campaign is created by ad agency “Leo Burnett Milan”.
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Be inspired and don’t forget to use your wings to fly!
x KK
