A synonym for Summer
Can you make one product and its brand a synonym for Summer?
The last outdoor campaign of Cornetto is a proof, that this is possible.
The campaign is presenting the core moments of each summer season:
- flip-flops;
- wet swimsuit hung out to dry;
- umbrella opened on the balcony, etc.
But all these moments are presented from a special telescope – from inside a Cornetto cone.
Why?
Because Cornetto is Summer and at last it’s here – both Summer and Cornetto.
And so logically the slogan of this outdoor campaign of Cornetto is: “At last!“
The campaign is developed by ad agenchy MullenLowe, Istanbul and here are the key visuals.
Enjoy!
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