Don’t sell a product – sell how it makes you feel
“I do believe the modern sales leader has to be a marketer” – Matt Gorniak (SVP, Salesforce)
In Marketing one of the main rules is that you don’t sell product or service in fact.
You sell one of the following 3 things:
- a solution to a problem;
- an empowerment of a life to get better;
- a way to make happen, the things people want to achieve;
Exactly on this is based also the BIC communication campaign, which I present you today.
This campaign is not selling pens – it’s selling the feeling you’ll get, when you achieve your goals with the help of a specific pen, if you have the courage and will to follow your dreams.
Because BIC pen is not just a pen:
- It turns your writing experience into an epic journey;
- It turns your ideas into compelling stories;
- It turns fantasy worlds to life through your fingers.
And all this could be achieved with the help of a simple, but reliable pen – the BIC pen.
Here are the visuals of BIC campaign, which is really simple as visualization, but charming and clever as a creative approach.
Enjoy!
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Be inspired and don’t forget to use your wings to fly!
x KK
