London Fashion Week and Blanc 1664
Beer and fashion – what a combination, right?
But Blanc 1664, a premium beer brand, made it!
They’ve already positioned themselves as a luxury item by their elegant presence at key events in London during London Fashion Week this year as a Principal Partner of it. In fact they did it for a second year in row.
Usually the beer brands represent themselves on the key visuals of their communication campaigns with glasses full of beer in a different situations. But not this campaign!
The communication campaign, which I present you today, is developed by ad agency “Fold7” for the brand Blanc 1664 in UK.
The visual is minimalistic with clear message, presenting the main idea of the brand through blue series of fashion items in the emblematic shape of the beer with “1664” sign.
Enjoy!
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Love, Kameliya
