Probability of Stella Artois
This communication campaign of Stella Artois is a real masterpiece.
The advertising agency GUT Buenos Aires created this campaign using famous paintings, which are pieces of art, so that to position the beer itself as a piece of art during the years.
How they did it?
They’ve created a data model with algorithm, that correlated data of historical paintings like beer color, shape of glass, year, geolocation and the brand historical records.
As a result of this they calculated a percentage that shows the probability of the presence of a Stella Artois in the respective paintings.
This I call original creative approach.
Enjoy the key visuals!
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