How would you feel, if somebody steals something from you?
The usual feeling is a bit anger, a bit sadness.
But not when we talk about Stella Artois beer.
The brand developed amazing communication campaign around the case with the missing in the bars thousands of Stella Artois Chalices.
The brand considers this not as a problem, but as a proof of the brand’s value and worth to consumers.
So the missing Chalices are presented in the advertising campaign not as a unacceptable fact, but as understandable thing in their new homes.
Key message of the campaign: “Unacceptable, yet understandable.”
And here are the key visuals and film of Stella Artois communication campaign, developed by DAVID New York.
Enjoy!
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x KK
