Latest researches about food waste show that:
- only in year 2019 the food waste was around 931 million tons;
- around 88 million tons of food waste are generated annually only in the EU;
- 61% of food waste comes from households, 26% from food service and 13% from retail;
- nearly 1/3 of the produced in the world food for human consumption is lost or wasted.
“Save The Food” advertising campaign, which I present you today, raises awareness exactly about this major world problem.
This campaign is developed by the Natural Resources Defense Council (NRDC) and the Ad Council and its target audience are the end consumers, as they waste more food than grocery stores and restaurants.
And here are the key visuals.
Enjoy!
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x KK
