Drinking and driving create blind spots
Driving is relaxing when there is no traffic jam and you are not in a hurry, of course – you listen music while you drive or you enjoy the beautiful views if you drive in an area with beautiful nature.
On the other side people love to relax by going to parties or just meeting friends for a drink. And the responsible drinking is a key point here.
And here comes the question about driving and drinking – two activities that should never be combined, because even a small amount of alcohol can lead to poor decision-making, increasing the likelihood of accidents. If you plan to drink, plan for a safe way home that is not related with driving.
Education and awareness campaigns play a vital role in reinforcing the importance of separating drinking from driving.
And here comes the amazing communication campaign of Pernod Ricard, developed by agency Fbiz, Brasil.
The visuals of the campaign use Pernod Ricard bottle in front of the cars as a metaphor for how alcohol reflects on driver’s ability to see risks ahead, by creating blind spots.
The key message of the campaign is: “Drinking and driving create new blind spots.” And the supporting message is “Educate your children about this issue”.
And here are the key visuals and close details of some of them, illustrating the composition of the creative elements. Brilliant creative approach!
Enjoy!






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Love, Kameliya