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Take a bite of the real thing

Unplug to reconnect

Children are our future and we all want our future to be bright.

Part of this is to take good care of our children.

But what is the definition of a good care?

In fact there’s not universal definition for this, but for sure each existing definition will contain the word love.

  • Love to the family.
  • Love to yourself.
  • Love to the nature, etc.

And to see and feel this love you need to make one very important first step – to unplug from the screens of your phone, of your TV and of your computer.

This idea is implemented in the communication campaign, which I’ll present you today.

It’s developed by agency Huge Detroit for “Camp Walden” summer camp in Ontario

The mission of this campaign is to raise awareness for the need of reconnecting children to the real-life authentic experiences.

The key messages of the campaign are:

  • Dip a toe into the real thing.
  • Get hooked on the real thing.
  • Take a bite of the real thing.
  • Take aim at the real thing.

Enjoy!

Kameliya Kamenova @kameliyakamenov Камелия Каменова
Kameliya Kamenova @kameliyakamenov Камелия Каменова
Kameliya Kamenova @kameliyakamenov Камелия Каменова
Kameliya Kamenova @kameliyakamenov Камелия Каменова

Thank you for sharing this virtual place with me!

Be inspired and don’t forget to use your wings to fly!

Love, Kameliya