Childhood | MarkeTHINK zone

Let’s fight for these wars

As Wendy Dale says “Childhoods never lasts. But everyone deserves one”.

There are “wars”, in which children have to take part:

pillow fights;
tickle fights;
water battles.

But there are wars with no place for children – the real armed conflicts.

Unfortunately, the reality is talking a different language – more than 300 000 children worldwide are forced into armed conflicts as child soldiers, based on information by Amnesty International.

And the campaign today, developed by ad agency “Wild Fi”, is raising awareness about this sad reality, using the visual metaphor of “child wars” as contract of the real ones, where there is no place for children.

The key message of the campaign is the call to action “Let’s fight for this wars“.

Lets, indeed!