What is more…
What is more terrifying than a snake? A world without any snake.
What is more horrifying than a shark? A world without any shark.
What is more frightening than a big bird? A world without any bird.
This direct creative approach, using the power of the comparison and contrast effect is used in the WWF campaign today, developed by ad agency “DDB&CO”, Turkey.
The key visuals of the campaign are dark and almost empty as the future they represent, if people don’t exploit the ecosystem wisely.
Enjoy!
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
