It may be time
When you know your target audience, you know:
- how to talk to it;
- what’s important to it;
- how to attract its attention;
- and how to provoke to action.
The OOH campaign of “Abramson Cancer Center”, which I present you today, is a proof for it.
It’s impossible to miss its clear message with a delicate sense of humor, used to communicate the serious need of prevention.
Enjoy this masterpiece!

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Thank you for sharing this virtual place with me!
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya