Important, but not enough
There’s a cult to the idea – some people believe, that the idea is the most important thing for creating a good ad.
In fact, it’s important, but not enough, because a good idea without a good execution is just nothing.
And the focus of the print communication campaign, developed by ad agency “Yeah!” for “Mindset films”, is the importance of the execution of an idea.
The slogan “Idea is not enough” is straight to the point – simple, clear and provocative at the same time.
And here is the set of 3 key visuals of this campaign.
Enjoy!
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