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Clever campaign about “Depression”

I always believe that reading is important, but the ability to read between the lines is precious.

It’s a skill.

A skill, which is a must to be developed, especially nowadays.

Because usually we don’t get what we see.

Usually most of the things we hear are not the things, that people really think.

And most of the things people think about, they don’t talk honestly about them.

Having a mask is already a culture – the culture of the modern man.

And this is one the reasons for so many cases of depression these days – depression, which is invisible for the rest of the world.

And the communication campaign, which I’ll present you today is related with this issue.

It’s developed by “Shtiftung Deutsche Depressionshilfe” and it raises awareness about depression in a very clever way – a way, which requires your double reading.

Enjoy!

Kameliya Kamenova Камелия Каменова marketing маркетинг
Kameliya Kamenova Камелия Каменова marketing маркетинг
Kameliya Kamenova Камелия Каменова marketing маркетинг

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Be inspired and don’t forget to use your wings to fly!

x KK

#marketing #branding #creativity

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