Do more. Do less. Do something
Talking about climate change for some people it’s something which they think they could do nothing about. They think that nothing depends on them.
But the truth is everyone of us can do even a small thing, which will help to fight this problem.
This is the main idea, on which is based the communication campaign today.
It’s developed by ad agency “Sukle” for city of Denver.
The campaign is reminding that every resident of Denver can be part of the climate crisis solution.
How?
By doing more of what helps, doing less of what hurts and just by doing something in the right direction.
Using billboards and posters all around the city the campaign is communicating to people kind reminders how they can fight the climate crisis with small steps, which will have big impact.
The campaign includes more than 70 headlines with advices and ideas, positioned at more than 200 media placements as well as collaboration with upcycled fashion collection of Goodwill brand and collaboration with climate-friendly pedicabs around the city of Denver.
It’s really touching campaign and here are the key visuals.
Enjoy!
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