United
We can move mountains!
We can create, instead of destroying.
We can help, instead of ignoring.
Yes, we can!
And we can do it even better when we are united!
- united not by jealousy, but by the delight to leave this planet a little bit better than when we come on it;
- united not by the will to take, but by the will to give;
- united not by hate, but by love.
And just like the tiniest creatures on the earth – the ants, united we can move the heaviest load.
This is the main idea of the communication campaign today.
The campaign is developed for the 15th annual Hong Kong Cleanup initiative and the visuals represent people in the role of ants, carrying bottles, packs and cigarette butts, which are presented oversized in a line with the metaphor for the ants.
United we can keep the place we live in clean and filled with harmony. We just need to change our mindset, which is the idea of this communication campaign.
And here are the key visuals.
Enjoy!
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
