The lack of a clearly defined target audience
Episode 5 of my Podcast on Marketing “MarkeTHINK zone” is addressing the topic of how the lack of clearly defined target audience actually harms the communication campaigns.
- This leads to creation of generic and impersonal messages, as well as ineffective content.
- It hinders the selection of appropriate communication channels.
- It risks marketing budgets being spent with no tangible results.
When I’ve asked weeks ago a marketing specialist what is the main target of her communication campaign, the answer was “everybody”. This kind of answers are the worst ones, because they lead to the worst end results of the respective communication campaigns, reflecting negatively on the sales.
More on this topic you could here in Episode 5 of my Podcast on Marketing “MarkeTHINK zone”.
Enjoy!
Thank you for sharing this virtual place with me!
Be inspired and don’t forget to use your wings to fly~
Love, Kameliya
