Lacoste
Lacoste knows how to attract attention in a remarkable way.
And another proof for this is their campaign before US Open with a headline “From Croc to GOAT“.
The campaign was related with the participation of Novak Djokovic in the championship and it was launched before US Open.
For this campaign Lacoste created a special limited-edition collection, where temporarily replaced its crocodile logo with a green goat as a symbol for the “Greatest of All Time” and sign of honor to Novak Djokovic.
And here are the key visuals.
Enjoy!
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