Lacoste campaign
The campaign today by Lacoste is an extraordinary example how to combine in style fashion with sport, so that to inspire and to stand out, while presenting the competitive advantages of the brand.
In this campaign Lacoste brings together living legends like Novak Djokovic, Venus Williams, actor and singer Wang Yibo, french actor Pierre Niney and actress Adèle Exarchopoulos for presenting their iconic fashion pieces – the Lacoste polo, the lenglen bag, the pleated skirt, etc.
The charm here is in the way of details’ presentation:
- the golden tennis net transformed into a regal cape around Novak Djokovic;
- the lenglen bag transformed into a pleated skirt around Adèle Exarchopoulos etc.
Key message of the campaign is: “Play with icons.”
And here are the playful and clever key visuals.
Enjoy!
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