The Nature
Volkswagen stated their goal to achieve net carbon neutrality by 2050, which is really impressing.
And they not only stated it – they also communicate it through their marketing campaigns.
Today I present you one of them, which slogan is “All routes lead to nature.”
The campaign is developed by ad agency “Garnier BBDO Ecuador” and the key visuals represent the four seasons of the year in their charm:
- the perspective is from the ground to the sky;
- the main heroes of the key visuals are the trees, high in the sky;
- and one charming car in the below part of the visuals is reminding us in a delicate way that “all routes lead to nature”.
Enjoy the key visuals!
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
