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Nature

Prescription for Nature

Mary Davis once said that a walk in nature walks the soul back home.

And the nature really has its healing effect on human mind, especially in situations of stress and anxiety.

Based on this insight is the communication campaign of WWF today, developed by Uncommon Creative Studio.

It presents different prescription labels sticked on pictures of nature, recommending nature as the best accessible therapy.

The clever messages on the prescription labels are really worthy:

  • Prescription for Nature: Nature – twenty minutes to be taken every day.
  • Prescription for Nature: The sun on your face. Or the drizzle. (Both feel good).
  • Prescription for Nature: Put daylight between you and your problems.
  • Prescription for Nature: May cause feelings of joy.
  • Prescription for Nature: Side effects include bad hair, cold toes, deep sense of calm.

And here are the key visuals.

Enjoy!

Камелия Каменова Kameliya Kamenova маркетинг @kameliyakamenov
Камелия Каменова Kameliya Kamenova маркетинг @kameliyakamenov
Камелия Каменова Kameliya Kamenova маркетинг @kameliyakamenov
Камелия Каменова Kameliya Kamenova маркетинг @kameliyakamenov
Камелия Каменова Kameliya Kamenova маркетинг @kameliyakamenov
Камелия Каменова Kameliya Kamenova маркетинг @kameliyakamenov
Камелия Каменова Kameliya Kamenova маркетинг @kameliyakamenov
Камелия Каменова Kameliya Kamenova маркетинг @kameliyakamenov

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Love, Kameliya