Gender Inequality | MarkeTHINK zone

It’s still a fact

Let’s be realistic – gender inequality is still a fact and obviously it will be a long time a fact, having in mind that men still dominate drastically the high management positions and executive boards.

And the communication campaign of L’Oreal Paris today is based on the idea of that women deserve leadership positions too and they are as capable as men.

The communication campaign is developed by ad agency McCann Dusseldorf, Germany for L’Oreal brand in Germany.

The interesting part is that all key messages on the key visuals are based on real studies, quoted as a legal text on the respective visuals. The real studies are as follows:

Peterson Institute for International Economics, February 2016, “Is Gender Diversity Profitable? Evidence from a Global Survey.” Analysis of a global survey of 21 980 firms from 91 countries. www.piie.com
Korn Ferry Hay Group study, March 2016. Data from 55 000 professionals in 90 countries. “New research shows women are better at using soft skills crucial for effective leadership and superior business performance.” www.kornferry.com
University of Arizona, Eller College of Management, March 2018. Analysis of Fortune 500 companies, quoted by Assistant Dean Joe Carella. www.cnbc.com

The key visuals represent the results of these studies in an interesting eye-catching creative way by using different L’Oreal products as main heroes on the visuals, delivering the main messages of the campaign.

And here are the key visuals.

Enjoy!