It’s real
Dove brand is always supporting the real thing:
- the real beauty;
- the real sizes;
- the real life situations;
- the real stories.
Having in mind this, it’s not a surprise that the communication campaign of Dove for its Intensive Repair Mask was developed only on the base of real reviews from Reddit and all they were unfiltered – they consisted both critique and praise.
And by using this approach Dove proofs once again its confidence in the product as well as the support of the real things in life.
And here are the key visuals of the campaign.
Enjoy!
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