The greatest stories were studied in comfort
“Go out of the comfort zone” is not a universal rule, because sometimes for some important moments in life, you need exactly this – a comfort.
On this inside is based the communication campaign today. It is developed by ad agency “Mood” in Peru for the furniture brand ZIYAZ.
The key visuals represent real-life statues of famous personalities, sitting in the comfort of a chair, which allows them to give 100% of their creativity and wisdom. The real-life statues, represented on the key visuals are of:
- Mateo Paz Soldán;
- Abraham Lincoln;
- Ricardo Palma;
- Hipólito Unanue.
The main message of the campaign is: “The greatest stories were studied in comfort. Find your perfect chair at ZIYAZ.com“
And exactly the brand ZIYAZ can provide you this comfort through its chairs.
The key visuals follow.
Enjoy!
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Love, Kameliya
