It’s everything
Let’s start the day fresh!
And what a better way than with the campaign of Tesco Food, developed by BBH London.
The campaign consists several different key visuals of fresh food, each of them combined with only one key word, written with the biggest possible letters.
The key word describes the respective main hero of the key visual in the best delicious and sensitive way:
- Silky
- Tender
- Sweet
- Vibrant, etc.
And this creates the feeling of the gentle, but strong power of the simple, but real things in life, reminding us that quality is a worth thing. And you deserve it!
All this wrapped up with the headline of the campaign: “It’s not a little thing. It’s everything.”
Enjoy!
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Love, Kameliya
