The Last Class | MarkeTHINK zone

The choice is ours

Some things last forever:

the true, pure love;
the real friendship;
the charm of the pure heart.

But some things need a lot of care, in order to last forever. And such thing is the nature and the animals.

Ogilvy Group Thailand developed for Freeland Foundation the campaign, which I present you today.

The headline of the campaign is “The Last Class” and it represents a picture of the last surviving animals of 42 species, looking like a class photo. This class photo is used as symbol of:

something, which will be very soon just a memory;
something, which is worth, but underestimated and soon we’ll feel how much we miss it;
something, which is part of us, but we don’t realize it yet;
something, which our children should see in the real live, but with our actions we’ll make them see it only on a picture – the picture of the last class.

Yes, some things last forever, but nothing in this world lasts if we don’t care for it.

The main message of the campaigns, supporting the headline “The Last Class” is: “These are the last remaining 42 species of endangered wildlife in the last rich forest, no shrinking faster than ever in the past decade. Let them become the last generation of their kind, or help protect their homes for generations to come, the choice is ours.“

And here is the key visual together with some crop details of it.