Not every man
This communication campaign was created by ad agency Insel Communications for Ecobank Ghana and it was realized during the International Women’s Day this year.
The key message of the campaign is “Not every man should fill her shoes” and it is both bold and socially relevant, by highlighting the need of equality and recognition of women nowadays.
Visually this idea is represented by provoking creative approach, in order to challenge the perceptions and the key visual emphasizes the importance of acknowledging women’s contributions.
This communication campaign for sure aligns the brand Ecobank Ghana with the values of empowerment and inclusion of women.
And here is the key visual.
Enjoy!
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