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Beat this billboard

Spend more time outdoors

How many days you spend outside the office and your home during the week? And how many days during the month?

Based on studies, conducted by “WeRoad” travel brand, people spend an average of 10 days outdoors a year.

This shocking statement “WeRoad” used in their communication campaign, developed by ad agency “DUDE”, London.

The main message of their campaign is:

  • provoking;
  • with a good sense of humor;
  • and eye catching with its big letters in black and white style.

It’s impossible not to see this big Piccadilly billboard, situated in Manchester.

Enjoy!

Камелия Каменова Kameliya Kamenova маркетинг @kameliyakamenov

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Thank you for sharing this virtual place with me!

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Be inspired and don’t forget to use your wings to fly!

Love, Kameliya