Talking about finding
This situation when you park your car, but you forget where exactly – it happens so often to all of us.
It reminds of the playful game of hide and seek, which we played when we were kids.
Exactly this is the main idea of the communication campaign of Volkswagen, developed by DDB, Germany for their Car-Net Last Parking position.
The key visuals represent cute children playing the game of hide and seek, illustrating their belief that if they could not see anything, they couldn’t be seen by others either.
These playful key visuals with their cute sense of a humor are presenting in really non-standard way that finding your Volkswagen is just as easy as a child game, when you have Car-Net Last Parking position.
Enjoy!
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Love, Kameliya
