Healthy | MarkeTHINK zone

The tendency

“Healthy” is the new world modern tendency:

healthy food;
healthy drinks;
healthy lifestyle.

But while the healthy tendency is developing with really high speed, the descriptions on the most of the food labels, which pretend to be healthy, don’t look so healthy, when you start to read them.

Exactly on this fact is based the creative approach of the communication campaign of M&S on their products’ packs.

Yes, their packs were developed with amazing design, communicating their competitive advantage as a healthy food in a way, turning the packs themselves into an effective communication channel.

This ingredient transparency communication campaign really makes the difference in comparison with their competitors.

And here are the proofs themselves – the packs.

Enjoy!