Not the beers
This concept from “Tabby + Cat” portfolio for Heineken 0% alcohol is intriguing with its creative approach.
The key visuals of the campaign illustrate the idea that missing the hangover doesn’t mean you have to miss the fun!
You can have the best of both worlds:
- no hangovers, but also no rules for expressing yourself;
- no hangovers, but also no clichés;
- no hangovers, but also no boredom.
Yes, with Heineken 0% the fun is 100%
The key messages are of course playful and funny in line with the main idea of the communication campaign:
- “Not the beers. Just one with nature.”
- “Not the beers. Just really really loves a kebab.”
- “Not the beers. Just a professional yapper.”
- “Not the beers. Just loves a heart to heart.”
And here are the key visuals.
Enjoy!
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