It’s a wonder, when we see a good communication campaign, as a result of a good communication concept. I still can’t believe, that in the 21st century there are ad agencies, that are still on the level of the lie.
And when I see a worthy and inspiring ad campaign it’s really something, that has to be mentioned. An example for such a campaign is the last one of Heineken in Milan for The Sub – a new device, which aim is to bring premium draught beer to the users at home.
The BTL event in Milan was organized at the most proper place for that – the Design week in Milan.
In fact Heineken created a worthy event (The SUB Livingroom) in the event (The Design week) in an amazing way. The right event for the right place, developed and executed in style and in a funny way, achieving good interaction with the target.
But let’s stop describing.
Just live it. Here it is. Enjoy it!