Claro
People always look for insurance to keep the things they love for as long as possible in their lives.
Well, we all know there is no life insurance for feelings, but for sure there are insurances for products.
Such insurances are provided by company “Claro”.
Its insurances are for cell phones in cases for every possible tragic situation – loss insurance, theft insurance, electric failure insurance.
The campaign today is developed by ad agency BBDO Ecuador and the visuals are not rich in words and key messages, but they are with very effective visual expressions of the situations, in which one cell phone can disappear forever.
Enjoy!



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