There will just be leaders

Empowering Equality Communication Campaign

Gender equality refers to the concept of ensuring that women and men have the same status and are afforded equal treatment across a broad spectrum of areas, including their rights, responsibilities, opportunities, as well as their economic and social achievements.

This principle asserts that both genders should receive equal consideration and treatment in all spheres of life, recognizing no difference in their capabilities or contributions based on gender alone.

Furthermore, gender equality encompasses the notion that individuals, irrespective of their gender, should receive equivalent compensation for performing identical roles or jobs.

This aspect of gender equality aims to eliminate the disparities in payments that have historically favored men over women, advocating for a fair and unbiased assessment of work value.

“In the future, there will be no female leaders. There will just be leaders.” (Sheryl Sandberg, COO, Facebook)

Today I present you an inspiring campaign for gender equality, developed by the agency “Ginger Monkey LLP” for “Indeed India”.

Key message of the campaign: “Would you accept 16% less? Then why should women?

The campaign communicates the importance of gender equality in the workplace and beyond, combining in an original creative way the key message with the engaging key visuals to raise awareness towards achieving gender parity.

Enjoy!