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Mattering is more important

I’m always impressed by people with ideas and ambition.

Such person is Seth Godin – an American author, entrepreneur, marketer, and public speaker.

Here are some of his quotes on marketing and leadership.

Enjoy them!

  1. People don’t buy goods and services. They buy relations, stories and magic.
  2. The cost of being wrong is less than the cost of doing nothing.
  3. If it scares you, it might be a good thing to try.
  4. The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.
  5. Don’t find customers for your products, find products for your customers.
  6. Everyone is not your customer.
  7. You have everything you need to build something far bigger than yourself.
  8. Be genuine. Be remarkable. Be worth connecting with.
  9. Please, stop waiting for a map. We reward those who draw maps, not those who follow them.
  10. The reason they want you to fit in is that once you do, they can ignore you.
  11. People don’t buy what they need. They buy what they want.
  12. I can tell you this: Leaders have nothing in common.
  13. Soon is not as good as now.
  14. You have no idea what you’re doing. If you did, you’d be an expert, not an artist.
  15. Thrilling is fine. Mattering is more important

Be inspired and don’t forget to fly!

x KK

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