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The Mountain of Youth

Evian is a worldwide famous brand.

And as every worldwide famous brand, Evian is always creating worldwide famous communication campaigns.

The last one campaign of this brand is titled “Mountain of Youth” and it’s created by ad agency BETC Paris.

As Evian is mountain-made mineral water in French Alps already 15 years, it’s logical the scenario of the new campaign to happen exactly there.

And as the brand signature of Evian is “Live young“, it’s logical the scenario of the campaign to be playful, funny and filled with a mystery.

The campaign is presenting mountain fairy like people, who are entertaining, young, active, inspiring and play the game of hide and seek. And the reward for our main hero at the end of the game is a bottle of Evian water, which is also a welcome gift from the Mountain of Youth.

In the campaign take part global brand ambassadors of the brand like Emma Raducanu, Frances Tiafoe and Stan Wawrinka (tennis stars) and Celine Boutier (French golf champion).

Key message of the campaign: “Welcome to the Mountain of Youth.”

The campaign is reminding us to live life with a playful mindset, regardless of age.

Below are presented the key visuals and main video of the campaign.

I like this campaign and its fresh style and attitude very much. There’s only one disadvantage, which I see and it’s that if you don’t watch first the video of the campaign, it won’t be so easy to understand the message of the print visuals.

But at the end this campaign is really amazing.

Enjoy!

Kameliya Kamenova Камелия Каменова @kameliyakamenov markethinkzone Emma Raducanu
Kameliya Kamenova Камелия Каменова @kameliyakamenov markethinkzone
Kameliya Kamenova Камелия Каменова @kameliyakamenov markethinkzone Frances Tiafoe
Kameliya Kamenova Камелия Каменова @kameliyakamenov markethinkzone
Kameliya Kamenova Камелия Каменова @kameliyakamenov markethinkzone
Kameliya Kamenova Камелия Каменова @kameliyakamenov markethinkzone
Kameliya Kamenova Камелия Каменова @kameliyakamenov markethinkzone
Kameliya Kamenova Камелия Каменова @kameliyakamenov markethinkzone

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x KK

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