Skip to content

Movie night – Prime video

Movie night

Today I’ll present you a communication campaign, developed by “The Usual Group”, Colombia for Prime Video & Amazon MGM Studios.

This campaign illustrates the principle that “less is more”, as it contains not much words, not much visual elements, but the right ones in the most simple, clear and smart way.

Main message of the campaign is “Movie night – Prime video” and it’s written on the dark visuals representing night time, when everyone is sleeping except the ones, who want to have movie night. And the best choice for a movie night is of course Prime video.

I love how the creative team of the campaign is playing with the logo of Amazon arrow, which is transforming the moon into a smile. And this smile is shining in the dark night and it’s corresponding with the warm light from the windows of the rooms, where people are enjoying Prime video.

Enjoy the key visuals!

Kameliya Kamenova @kameliyakamenov Камелия Каменова
Kameliya Kamenova @kameliyakamenov Камелия Каменова

Thank you for sharing this virtual place with me!

Be inspired and don’t forget to use your wings to fly!

Love, Kameliya