Smart in-store presence
After you have the right numeric distribution of your product, you need to communicate it through the right communication channels so that to reach your target audience.
And in the best case your communication campaign will have the exact planned reach and your target audience will decide after the respective online research to go to the nearest shop and to buy the product.
And here is the key question – is your product visible enough in the store, so that the clients to find it, recognize it and not to replace it with another one?
The good visibility of your product in the stores is a key moment for the buying decision process.
And one of the approaches to get this good visibility is through the packaging of your product.
If it’s so distinguish that it is a visible instrument by itself, it’s a big advantage.
And here is an example for this – the milk packaging, created by Backbone Branding.
Enjoy!
Thank you for sharing this virtual place with me!
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
