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Pantene: Oh, this strong hair

On the creative festivals the OOH category is usually not so strong as results as the TV and print ones.

This is the reason why when we see a really good OOH communication, we remember it for a long time.

An example for such one is the Pantene’s OOH ponytail, illustrating the message for the “really strong hair”.

The rapunzel-style is not only cute, but just the right one for such kind of a product. And the male climbers make the impression even stronger. This OOH ponytail was realized in Toronto. I wish there were more copies of it worldwide:)

Enjoy it!

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