Are you ready for Squid Game S2?
Squid Game S2 BTL communication campaign, which I present you today is:
- non-standard;
- really creative;
- original;
- remarkable;
- unforgettable.
Netflix created this buzz campaign by using 12-metre Younghee doll cruising in Bangkok along the Chao Phraya river.
Around the doll there were also many pink guards on drones and jet skis.
This is a show to remember!
Enjoy!



– – – – –
Thank you for sharing this virtual place with me!
For those of you who like my content, you can also subscribe for my LinkedIn Newsletter on Marketing or listen my podcast on Marketing “MarkeTHINK zone”
Follow me on Instagram or join me on Twitter and Threads
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya