Be careful
There are so many social campaigns about the responsible driving.
But this one is not like the others!
It’s developed by 4am Saatchi & Saatchi Honduras for Hyundai.
The main idea of the campaign is represented by:
- roads in the shape of the parts of the human body – heels, knees and elbows;
- and all these roads are illustrated with shattered guardrails, as a result of fatal accidents.
And while the cars can be repaired after the accidents, sometimes the humans can’t.
The key message of the campaign is: “The one thing without original replacement parts is you.”
Enjoy!



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Love, Kameliya